{"id":1257,"date":"2014-02-16T06:53:57","date_gmt":"2014-02-16T06:53:57","guid":{"rendered":"https:\/\/johnhootonphotography.com\/?p=1257"},"modified":"2015-03-29T03:53:35","modified_gmt":"2015-03-29T03:53:35","slug":"quality-control-part-1","status":"publish","type":"post","link":"https:\/\/johnhootonphotography.com\/?p=1257","title":{"rendered":"Quality Control (Part 1)"},"content":{"rendered":"

What many new photographers and quite a few not so new photographers probably do not realise, is that in the old days of black and white photography, half the work of the photographer was done in the darkroom, usually by his assistant. I don\u2019t mean just run of the mill processing, but skilful manipulation of the final print quality.<\/p>\n

Many years ago, when I was at the time an unemployed photographer\u2019s assistant (for 24 hours), I called on the then famous London fashion photographer John Cowan and showed him my portfolio in the hope of getting a job as an assistant.
\n\u201cDid you print these?\u201d said John eying up the prints in my box of pictures. I confirmed that I did.
\n\u201cFantastic!\u201d said John. \u201cHey Frank, come and look at these prints!\u201d he said calling his assistant. Thus I got a job as second assistant where my duties would be mainly in the darkroom, an area where I was highly skilled.<\/p>\n

The point of this story is that the quality of the visual impact of photography takes place long after the picture has been shot. It was true then and is just as true today, except that we now use a digital darkroom. No wet chemicals and use of spare room required. At least 50% of the final quality of your photograph can be achieved by post processing, as it always was. If you don\u2019t carefully post process your pictures then you are losing 50% of their impact.<\/p>\n

Viewing and posting your pictures without any post processing is akin to leaving your old film prints to the mercy of the amateur film lab, that processed everything by machine, often using exhausted chemicals to produce dull lifeless prints. The good news is that you no longer need a darkened room, enlargers, dishes and chemicals to do your own processing \u2013 you can do the whole thing in broad daylight sitting in front of your computer. What\u2019s more, you have far greater control of the process than in a wet darkroom, and you don\u2019t have any wastage. All this for the price of some inexpensive software that cost about a tenth of what a professional enlarger used to cost 30 years ago. Remember, 50% of the visual impact of your photographs can be obtained through quality control so what is quality, and what tools do we need to achieve it?<\/p>\n

Quality:<\/h5>\n

This is the word I choose to describe a result that is technically perfect in terms of colour, contrast, depth of colour, sharpness, shadow detail, highlight detail and overall pleasing effect. It is what gives the wow factor to a good photograph.<\/strong> Believe me, even in a lifetime of taking pictures, I can only count on one hand those I have ever printed \u2018straight\u2019. In other words, straight from camera without any technical darkroom adjustment.<\/p>\n

The Software:<\/h5>\n

Personally I prefer to use Adobe products, simply because Adobe sets the industry standard in terms of colour control, so why use something that might give colour profiles that are slightly \u2018off\u2019 from the industry standard. We need a starting point or a standard and for me that means Adobe. There are three products that Adobe make specifically for photography. They are Lightroom 5, Photoshop Elements<\/strong> and Photoshop CC<\/strong>. Lightroom 5 and Elements are both very reasonably priced and for 95% of photographers are more than adequate with most of the powerful features of Photoshop. Photoshop itself is much more that a photo processing tool, encompassing drawing tools as well colour separation tools and the like for making commercial print separations. The price of Photoshop reflects this, costing ten times more than the other two, so unless you have a specific need for a complete graphics package or money is no problem(!), I would recommend Photoshop Elements which contains the entire same photo editing tools as Photoshop and is just as powerful for photo editing.<\/p>\n

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Lightroom 5:<\/h5>\n

This program was designed by photographers for photographers. A light room or light box, was a daylight balanced flat illuminated Perspex table for viewing and editing transparencies (slides). Processed colour film was sheathed in acetate sheets that could be laid out on the viewing light box, examined with a Lupe magnifier, and marked on the acetate with a yellow Chinagraph pencil for cropping or starred as one of the possible shots that could be used. Lightroom 5 lays out your photos in a similar fashion, simulating the traditional workflow pattern. It is a very powerful editing tool; you can make all sorts of adjustments to your photos yet it is non-destructive, preserving your originals on hard disk. Most adjustments are made with simple intuitive sliders; you don\u2019t need to be a technical genius to operate Lightroom. However, there is much more to the program. You can create and post web galleries with just a few clicks, you can print \u2018contact sheets\u2019 \u2013 strips of small photos all on one sheet of paper for selection of choice, just like when contact sheets were made with film under an enlarger. You can create a slideshow with a single click and save it as a movie for posting or mailing to friends. You can now create a book directly from Lightroom 4, I produced my book about the Croydon Riots in this way. You can add map co-ordinates for posting to Google and you can masterfully control printing and quality through Lightroom. It really is a fantastic tool and my favourite amongst the Adobe line-up. Everything I shoot is imported into Lightroom which forms a complete catalogue of your work that is fully searchable and organised. It used to cost around \u00a3240 but is now available for less than \u00a3100 as a stand alone product, or can be subscribed along with Photoshop CC. It is a bargain either way.<\/p>\n

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Conclusion:<\/h5>\n

Even a simple photograph can be improved by adjusting the unfavourable natural lighting, filling shadows, slight cropping, improved colour saturation and evening out of the overall lighting. All achieved in Lightroom 5 using simple sliders in about five minutes.<\/p>\n

Adobe Elements:<\/h5>\n

This is a simplified version of Photoshop with all the photo relevant features, but don\u2019t be fooled, it can do just about everything to a photo that Photoshop can do but at a tenth of the price. It includes all the main tools of Photoshop like the selection tools and cloning stamp. You can do some very sophisticated editing with Elements, such as substituting someone\u2019s head in a group shot to show that person with a broader smile. You can move objects, change backgrounds, sharpen or blur and it contains many ready-made \u2018effect\u2019 filters.<\/p>\n

Photoshop:<\/h5>\n

This is the industry standard tool used by professional graphics designers, retouchers and the like. However, it is not very intuitive and involves a long learning curve to appreciate its intricacies. You can do a lot with Photoshop, but you only have to view a few tutorials on YouTube to discover that the processes can involve multiple steps and can be very complex to achieve what visually might seem fairly straightforward effects. It really is for advanced users. If you have strong powers of concentration and are a good learner then go ahead. It is particularly good for making complex illustrations from multiple image sources. However, to just improve existing photos it really is overkill and you can use the Lightroom or Elements much more effectively. Lightroom also has the ability to simply batch process a photo series which actually puts it ahead in my book.<\/p>\n

All Adobe products can be downloaded on a \u2018try before you buy\u2019 basis for up to 30 days.
\nHere are the download links:<\/p>\n

Lightroom 5:<\/a><\/h5>\n

This is the organise and do it all tool for photographers as far as optimising for top quality is concerned. It is easy to use and intuitive and for that reason alone it is top of my list. Adobe have now introduced Lightroom Mobile for tablets and iPad. The great thing apart from all the retouching you can do while on the go, is that it synchronises with your desktop version of Lightroom, so that any edits you make on either application, are reflected in the other. Super cool!<\/p>\n

Photoshop Elements:<\/a><\/h5>\n

This has a simple and more intuitive interface than Photoshop but is still quite complex to learn. You will still need a book or two. However, you can do some complex editing with it like adding text that may not be possible within Lightroom 5.<\/p>\n

Photoshop CC:<\/a><\/h5>\n

Photoshop is the famous photo manipulation standard. So famous it is listed in the dictionary! \u00a0CC stands for Creative Cloud, which is now Adobe’s way of distributing their creative software suites. \u00a0There is a special package for photographers of all shapes and sizes which includes Photoshop CC, Lightroom and \u00a0Lightroom Mobile<\/a>. \u00a0This is an absolute bargain at \u00a38.55 or $9.99 per month as you have Adobe’s premium photo packages worth hundreds of pounds for relative peanuts. \u00a0The subscription always includes the very latest versions of the software, so when it is update time, you are not faced with another \u00a3180 expense. \u00a0Including software updates, I must have spent over $3000 in the last 6 years on these two products, so you can see that you are really getting a bargain by signing up to the Photography Plan<\/a><\/p>\n

If you are considering a career in commercial art or design then it will be part of your course. Be prepared for a long learning curve to appreciate Photoshop’s\u00a0full strength.<\/p>\n

When you buy or subscribe, don\u2019t be tempted by \u2018discount sites\u2019 or spammed offers. You will either end up paying money for nothing, or will have a serial number that won\u2019t work or update your product. Worse still, some \u2018ripped off\u2019 software can contain viruses to control your computer. It just isn\u2019t worth it. Get the genuine product which you can register with Adobe for free minor updates and support.<\/p>\n

In Part 2 of Quality Control<\/a><\/h5>\n

I’ll talk about some of the techniques used and show some examples.<\/p>\n","protected":false},"excerpt":{"rendered":"

What many new photographers and quite a few not so new photographers probably do not realise, is that in the old days of black and white photography, half the work of the photographer was done in the darkroom, usually by his assistant. I don\u2019t mean just run of the mill processing, but skilful manipulation of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,22,49,48,1],"tags":[89,90,91,92,93,94,95,96,97],"class_list":["post-1257","post","type-post","status-publish","format-standard","hentry","category-blog","category-sidebar-right","category-naure","category-technical-tips","category-tutorials","category-uncategorized","tag-elements","tag-lightroom","tag-optimisation","tag-photo","tag-photo-finishing","tag-photoshop","tag-post-processing","tag-quality-control","tag-retouching"],"_links":{"self":[{"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1257"}],"version-history":[{"count":65,"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":2539,"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/1257\/revisions\/2539"}],"wp:attachment":[{"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnhootonphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}